The Women Big Bash League, the sister franchisee of BBL is catching up all eyes lately. The 2016-17 session set to begin by 10 December is now on limelight. The teams will be playing the match in scorching Australian Summer. Last time, on its maiden show, the tournament attracted surprising crowds and made a good business for broadcasters. This time, in its second edition, it is definitely going to be a big game. Australia has prepared itself for the women version of the game. The cricket broad has initiated its long-term strategy to bring up new female cricketers into the domestic and then into the international circuit. Meanwhile, successes like WBBL take care of financial issues by earning revenues.
The WBBL franchisee found some loyal followers right from the first season. Apart from the home crowd, they have the support of countries from where the players' quotas are being filled. This season, 24 players from outside Australia will participate in the tournament. More that these, the supports from broadcasters are substantial. All matches will be streamed live by TV channels, the prime being Channel Ten. According to David Barham, the head of the channel, early ratings were great for the Melbourne Derby with Meg Lanning in the team in 2015-16 season. It was a top attraction and the reason of the promotion of three games into their main channel this time. The matches were broadcasted live to about 4.39 lakh viewers in its first season and more in expected this time.
WBBL is on the way to become a full-fledged show. More channels are added to the bandwagon compared to the previous version. Channel Ten will screen 12 games that include the prime-time evening. Four matches will be broadcasted on the standalone opening weekend. The channel will also broadcast the carnival round to feature all the eight teams in Sydney. This will be telecasted for three days. The matches will be shown a week before the start of the Men's BBL. This season, enough rooms are being offered to players for rest. The tournament will be played for longer period. It means, viewers will have more leverages to watch the match on stadium or on TV.
The match between Sydney Thunder and Melbourne Stars, which will be played on Saturday will be broadcasted in the primetime. This would be the first event ever for women sport telecast on the peak hours. Previously, only events like Netball and Basketball found a way out into the slot. Apart from TV, the matches will be also telecast live on Cricket Australia Website and the official Facebook page of the board. Social Media is already feeling the heat of WBBL. The season can be a breakthrough for Women Cricket worldwide.
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