The time when a bowler tries to put into action a new method of delivery, an innovative one, it always strike the onlookers, especially the umpire and the apical commentators, that if the bowling was right. After episodes of wrong bowling actions tainted with "Chucking", now, every bowler are put through the goggles of skepticism if they somehow manage to perform more than average. Ironically, if a batsman performs well, it is either the bowler who is blamed or the favorable pitch condition that is endorsed. But, when a bowler performs well, the bell ringing "illegal bowling" somewhere is inevitable. A good example is Lasith Malinga, who was once held for illegal bowling action and later found that his action was actually statutory.
In present times, the cricket circuit is seriously hit hard by lack of quality bowling. There are many reinforcements to this argument following the recent stances of batsmen notching high scores and limited over matches where 350s have become general. The primary reason for this debacle that has struck modern cricket is the shifting dynamics of bowling attacks from pace to spin.
Spin and seam bowlers are reaching the top charts of ICC rankings, while pace bowlers are becoming lesser in number. Even in top teams like India, the bowling attack is spearheaded by seamers, and pacers have become the ones to play the second fiddle. Furthermore bounce bowling have become more or less a "Taboo" in cricket following mishaps like that of Hughes. This have restricted fast bowlers even more. Modern bowlers are not trying to become Shoaib Akhtars or Brett Lees, rather they are taking the side of Shane Warnes and Aswins. The outcome is perceived easily as one goes through match scores.
Apart from speed and spin, there are more facets of bowling that players can utilize. Lasith Malinga can be brought back to discussion again in his context. New bowlers can make their deliveries unpredictable like the Sri Lankan player, who made it almost impossible for batsmen to predict his bowling length. Another bowler Sohail Tanvir creates an optical illusion bowling with a wrong footed jump, which he does by jumping on his back foot. Hence, bowlers still has large rooms to augment their spells. This would fill with cricket better excitements and more importantly, balancing it between batsmen and bowlers.
It is time to take bowling into the next level. Bowlers will have to put more effort to control batsmen trying out new techniques. It does not mean that they should try to breach laid norms like the 15 degree bent, keeping themselves out from chucking. Cricket will transform to a one sided game if it keeps on getting out of bowler's hands. Although a smashing batsmen is the one to run the show most of the times, the show itself will become dull if such instances transform into a commonplace matter.
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