The Board of Control for Cricket in India (BCCI) canceled the title sponsor deal with Chinese mobile company Vivo for the 2020 season of the Indian Premier League (IPL). However, Vivo may return as an IPL title sponsor next year, but this will not happen at the present time. In such a situation, BCCI will have to deal with a new company as the title sponsor of IPL, for which the auction is to be done. Meanwhile, it has come to light that Patanjali, the company of yoga guru Baba Ramdev, has also shown interest in becoming the main sponsor of IPL.
With Vivo removed as IPL's title sponsor this year, Patanjali could be the main sponsor of the world's most expensive T20 league, at least for this season. According to ET's report, Patanjali may also bid for the title sponsorship of IPL. Patanjali spokesperson SK Tijarawala has said, "We are considering the title sponsorship of IPL for this year, as we want to give the Patanjali brand a global platform." Patanjali is considering making an offer to the BCCI.
Earlier it was coming out that e-commerce or e-learning company was coming forward for the title sponsor of IPL. At the same time, Jio and Tata Group have also shown interest in it, because after a long time a big event is happening. There has not been a single event for the last 6 months, through which companies can promote themselves. In such a situation, big companies have the opportunity to partner with world class leagues like IPL and take their brand to global market.
Earlier, BCCI President Sourav Ganguly said that Vivo's exit as the title sponsor for the 13th edition of the Indian Premier League (IPL) should not be seen as a financial crisis. He had said that one should be prepared for such decisions and should keep his other options open. However, one thing is certain that the amount that BCCI used to recover from Vivo for one season, probably will not be able to recover that amount from this new sponsor.